we turn your data into a business case at record speed, ensuring you can act on insights when they matter most.
We keep your CMO, CEO, and marketing leadership on the same page with clear, actionable insights that everyone understands.
Now democratized and connected to AI for your business. Our team brings enterprise-level experience to every project.
Identify, size, and profile customer groups to target.
Quantify market potential and prioritize the best bets.
Model revenues, costs, and cash flows to validate decisions.
Diagnose brand drivers and guide where to invest.
Automate insight to action with repeatable, controlled processes.
Design, build, and ship production web apps and APIs.
Problem: high launch failure risk. Approach: demand, price, and mix model. Result: prioritized 3 variants with +12% margin impact.
Problem: partner spend drag. Approach: path analysis and ROI stack. Decision: exit 2 partners, double down on 1. Result: +3:1 ROMI.
Problem: generic ICP. Approach: AI patterning + economics. Decision: 2 segments prioritized. Result: -35% CAC at same LTV.
We are an expert network for complex growth, backed by decades of enterprise experience in:
Founding Director
Anton Dudarenko leads Lift-Off Consulting. He brings 15 years of strategy and analytics experience. He was Consulting Director at Kantar Analytics, responsible for a P&L over £1m. Anton bridges marketing and finance using AI-powered analytics to build defensible business cases and ROI-tied growth plans. His work covers insight generation and market research, segmentation, opportunity sizing, brand analytics, marketing mix modelling, and go-to-market roadmaps. He has delivered board-ready cases and award-winning projects, working with iconic brands like HSBC, LEGO, and Unilever. At Lift-Off Consulting, he partners with agencies and in-house teams to move from idea to model to decision. Based in London, he supports clients across the UK and Europe.
CTO
Igor Klimchenkov is the CTO of Lift-Off Consulting. He brings over 10 years of experience in software development and data systems. At Sberbank, he led the design and delivery of more than 50 enterprise analytics platforms and built a team of 19 engineers to support large-scale clients. He has overseen the launch of 25 web applications for major universities and enterprises, and delivered CRM systems for organisations with 300+ staff. Formerly a Product Owner at SberAnalytica, he scaled a data platform team from 2 to 19 and grew revenues sixfold. Igor's expertise spans Python, data engineering, BI, and AI automation, with a focus on solutions tied to measurable business outcomes.
Book a 30-minute consultation to discuss your project needs and explore how we can help.
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