Articles and guides on brand equity, demand spaces and AI in marketing. https://lift-off.co.uk/insights/ 2026-09-24T00:00:00.000Z Anton Dudarenko https://lift-off.co.uk/about/ https://lift-off.co.uk/insights/articles/synthetic-personas-challenges-and-use-cases/ 2026-09-19T00:00:00.000Z 2026-09-24T00:00:00.000Z

Synthetic personas invent context and flatten answers. The published remedies, the best use cases, and our proposal to group by profile and occasion.

https://lift-off.co.uk/insights/guides/claude-code-workflow/ 2026-08-24T00:00:00.000Z 2026-08-24T00:00:00.000Z

A working guide to Claude Code beyond prompting: keeping instructions lean, turning repeated work into skills, scheduling them, and running adversarial multi-agent review on anything that ships.

https://lift-off.co.uk/insights/articles/financial-brand-equity-tracking/ 2026-08-22T00:00:00.000Z 2026-08-22T00:00:00.000Z

Financial brand equity tracking reports brand equity as money, on the finance calendar. This guide covers the routine, the CFO pack section, and how to begin.

https://lift-off.co.uk/insights/articles/what-is-brand-equity/ 2026-08-22T00:00:00.000Z 2026-08-22T00:00:00.000Z

Brand equity is the commercial value a brand name adds beyond the product. This guide covers the definition, measurement, and its worth in money.

https://lift-off.co.uk/insights/articles/advice-to-decision-systems/ 2026-08-17T00:00:00.000Z 2026-08-17T00:00:00.000Z

Strategy delivered as a deck is losing its usefulness. Four shifts are moving the deliverable towards decision infrastructure a company can query, update and connect to its own AI systems.

https://lift-off.co.uk/insights/articles/causal-brand-equity-modelling/ 2026-07-21T00:00:00.000Z 2026-08-22T00:00:00.000Z

Tested causal brand-equity modelling has been a slow, expensive expert project. An AI copilot on a validated engine changes the economics, keeps the rigour, and produces a live model that can be rerun after each tracker wave.

https://lift-off.co.uk/insights/guides/codex-power-user-workflow/ 2026-07-21T00:00:00.000Z 2026-07-21T00:00:00.000Z

A working guide to running Codex beyond code generation: matching models to tasks, delegating across threads, building reusable skills, and the safeguards to set before granting autonomy.

https://lift-off.co.uk/insights/guides/structural-equation-modelling-brand-equity/ 2026-07-21T00:00:00.000Z 2026-08-22T00:00:00.000Z

A technical account of PathFinder: how it estimates a causal brand-equity model with PLS-SEM on seminr, the architecture and controls around the statistics, and the methods that establish its numerical correctness.

https://lift-off.co.uk/insights/articles/b2b-preferred-partner-positioning/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

AI writes fluent B2B positioning that any competitor could claim word for word. A buyer-preference study gives you a way to judge it before it ships.

https://lift-off.co.uk/insights/articles/brand-equity-valuation/ 2026-07-16T00:00:00.000Z 2026-08-22T00:00:00.000Z

Brand equity valuation turns a perception shift into pounds a CFO accepts, through volume predisposition, price premium capacity, and future growth.

https://lift-off.co.uk/insights/articles/content-engine-operating-model/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

A practical operating model for multi-channel content: decide the job first, climb the maturity ladder, and remix one anchor asset across every channel.

https://lift-off.co.uk/insights/articles/content-platforms-buyers-guide-2026/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

The 16 tools that matter split into four product types. Shortlists for solo creators, small teams, agencies and enterprises, plus three stacks that work.

https://lift-off.co.uk/insights/articles/mapping-unclaimed-demand/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

Demand mapping turns everyday web content into a live picture of what buyers need and which needs no brand has claimed yet. This is the method we use.

https://lift-off.co.uk/insights/articles/marketing-before-after-ai/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

AI compressed cost and time across the marketing value chain. A box-by-box map of where it helps, and the failure mode in each stage.

https://lift-off.co.uk/insights/articles/marketing-evaluation-function/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

Generation is cheap now, so the durable advantage is an evaluation function that encodes domain judgement and tells a good output from a plausible wrong one.

https://lift-off.co.uk/insights/articles/marketing-in-the-age-of-ai/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

An AI marketing strategy field guide: the value chain, how AI changed each box, how to judge B2B positioning, and the evaluation function.

https://lift-off.co.uk/insights/articles/marketing-value-chain/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

Marketing is a value chain from understanding demand to measuring brand value. Almost every AI marketing tool crowds into one box of that chain.

https://lift-off.co.uk/insights/articles/the-intelligence-curve/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

AI models now help build the next AI models. The consequences of recursive self-improvement for marketing research and experimentation.

https://lift-off.co.uk/insights/guides/agentic-rag-explained/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

A buyer's guide for insights and marketing leads: how retrieval-augmented generation works, why plain RAG disappoints, and what agentic RAG changes.

https://lift-off.co.uk/insights/guides/automate-lead-generation-scrapers-workflows/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

An honest guide to scraper-plus-workflow lead gen: what Apify, n8n and Clay automate well, where it breaks, and a sensible reference architecture.

https://lift-off.co.uk/insights/guides/automate-search-console-reporting/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

Why the GSC interface caps what you can see, what the API adds, and a practical path to automated query-page, cannibalisation, and indexation reports.

https://lift-off.co.uk/insights/guides/prompt-engineering-for-marketing-teams/ 2026-07-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

A practical guide to prompt engineering for marketing: how to structure a prompt, before/after examples, and how to turn prompts into reusable skills.

https://lift-off.co.uk/insights/articles/brand-equity-analysis-path-analysis/ 2026-03-17T00:00:00.000Z 2026-08-22T00:00:00.000Z

A brand equity model built on path analysis maps which perceptions drive volume, premium, and growth - and how it extends the Keller and Aaker frameworks into tested, causal, commercial terms.

https://lift-off.co.uk/insights/guides/ai-implementation-lessons-agent-deployments/ 2026-03-17T00:00:00.000Z 2026-07-20T00:00:00.000Z

13 practical lessons on implementation, scoping, and ROI from 150 real AI agent deployments, for marketing and brand teams adopting AI.

https://lift-off.co.uk/insights/guides/icp-marketing-ai-activation/ 2026-03-17T00:00:00.000Z 2026-07-20T00:00:00.000Z

Three AI activation patterns - lead scoring, synthetic personas, brief generation - turn a static ICP into a live targeting system.

https://lift-off.co.uk/insights/radar/radar-2026-w12/ 2026-03-17T00:00:00.000Z 2026-07-20T00:00:00.000Z

Five things worth your attention this week across marketing and AI, picked by hand from a much longer list.

https://lift-off.co.uk/insights/articles/demand-space-segmentation/ 2026-03-16T00:00:00.000Z 2026-07-20T00:00:00.000Z

Demand space segmentation maps markets by consumer need states and occasions. Find white space and build a portfolio strategy that wins.