Demand & Growth Strategy

01 The Shift From Advice to Decision-Making Systems Strategy delivered as a deck is losing its usefulness. Companies now need a decision system they can query, update and connect to their own AI systems. Article 17 August 2026 5 min read → 02 Judging AI-Written B2B Positioning AI writes fluent B2B positioning that any competitor could claim word for word. One test catches it before it ships. Article 16 July 2026 5 min read → 03 Building a Content Engine This operating model for multi-channel content sets the content's job, works through the maturity phases and adapts one anchor asset for each channel. Article 16 July 2026 8 min read → 04 Mapping Unclaimed Demand in Your Category Demand mapping builds a current picture of what buyers need, and which needs no brand has claimed, from everyday web content. This is the method we use. Article 16 July 2026 8 min read → 05 Marketing Before and After AI: A Map of the Value Chain AI compressed cost and time across the marketing value chain. A box-by-box map of where it helps, and the failure mode in each stage. Article 16 July 2026 6 min read → 06 The Marketing Evaluation Function Generation is cheap now, so the durable advantage is an evaluation function that encodes domain judgement and tells a good output from a plausible wrong one. Article 16 July 2026 8 min read → 07 Marketing in the Age of AI An AI marketing strategy series covering the value chain, how AI changed each stage, how to judge B2B positioning, and the evaluation function. Article 16 July 2026 6 min read → 08 The Marketing Value Chain and the Concentration of AI Tools Marketing is a value chain from understanding demand to measuring brand value. Almost every AI marketing tool works in one box of that chain. Article 16 July 2026 6 min read → 09 Automating B2B Lead Generation with Scrapers and Workflows An honest guide to scraper-plus-workflow lead gen: what Apify, n8n and Clay automate well, where it breaks, and a sensible reference architecture. Guide 16 July 2026 6 min read → 10 The Marketing Skills Pack: 22 AI-ready marketing skills for Claude Twenty-two marketing skills - positioning, segmentation, Lift-Off SEO, ad creative, cold email and more - packaged to drop straight into Claude. Free download. Tool 16 July 2026 4 min read → 11 ICP Marketing: 3 AI Activation Patterns for B2B and CPG Teams Three AI activation patterns - lead scoring, synthetic personas, brief generation - turn a static ICP into a live targeting system. Guide 17 March 2026 8 min read → 12 Radar: agent marketplaces, brand assets as games, F1 stretch Five things worth your attention this week across marketing and AI, picked by hand from a much longer list. Radar 17 March 2026 →