Demand & Growth Strategy

01 Telling Good B2B Positioning From Confident Slop AI writes fluent B2B positioning that any competitor could claim word for word. A buyer-preference study gives you a way to judge it before it ships. Article 16 July 2026 6 min read → 02 Building a Content Engine A practical operating model for multi-channel content: decide the job first, climb the maturity ladder, and remix one anchor asset across every channel. Article 16 July 2026 8 min read → 03 Mapping Unclaimed Demand in Your Category Demand mapping turns everyday web content into a live picture of what buyers need and which needs no brand has claimed yet. This is the method we use. Article 16 July 2026 8 min read → 04 Marketing Before and After AI: A Map of the Value Chain AI compressed cost and time across the marketing value chain. A box-by-box map of where it helps, and the failure mode in each stage. Article 16 July 2026 6 min read → 05 The Marketing Evaluation Function Generation is cheap now. The durable advantage is the evaluation function: encoded domain judgement that tells a good output from a plausible wrong one. Article 16 July 2026 8 min read → 06 Marketing in the Age of AI An AI marketing strategy field guide: the value chain, how AI changed each box, how to judge B2B positioning, and the evaluation function. Article 16 July 2026 6 min read → 07 The Marketing Value Chain: Where AI Lands Marketing is a value chain from understanding demand to measuring brand value. Almost every AI marketing tool crowds into one box of that chain. Article 16 July 2026 6 min read → 08 Automating B2B Lead Generation with Scrapers and Workflows An honest guide to scraper-plus-workflow lead gen: what Apify, n8n and Clay automate well, where it breaks, and a sensible reference architecture. Guide 16 July 2026 6 min read → 09 The Marketing Skills Pack: 21 AI-ready marketing skills for Claude Twenty-one marketing skills - positioning, segmentation, SEO pipelines, ad creative, cold email and more - packaged to drop straight into Claude. Free download. Tool 16 July 2026 4 min read → 10 ICP Marketing: 3 AI Activation Patterns for B2B and CPG Teams Three AI activation patterns - lead scoring, synthetic personas, brief generation - turn a static ICP into a live targeting system. Guide 17 March 2026 8 min read → 11 Radar: agent marketplaces, brand assets as games, and F1's stretch Five things worth your attention this week across marketing and AI - picked by hand from a much longer list. Radar 17 March 2026 →