Brand Equity Modelling and Calculating Financial Impact

01 Telling Good B2B Positioning From Confident Slop AI writes fluent B2B positioning that any competitor could claim word for word. A buyer-preference study gives you a way to judge it before it ships. Article 16 July 2026 6 min read → 02 Brand Equity Modelling and Calculating Financial Impact Brand equity valuation turns a perception shift into pounds a CFO accepts, through volume predisposition, price premium capacity, and future growth. Article 16 July 2026 8 min read → 03 Building a Content Engine A practical operating model for multi-channel content: decide the job first, climb the maturity ladder, and remix one anchor asset across every channel. Article 16 July 2026 8 min read → 04 Content Marketing Platforms in 2026: A Buyer's Guide How the content marketing platform market splits into four shapes, what matters when you choose, and which type of team should buy which tool. Article 16 July 2026 8 min read → 05 Mapping Unclaimed Demand in Your Category Demand mapping turns everyday web content into a live picture of what buyers need and which needs no brand has claimed yet. This is the method we use. Article 16 July 2026 8 min read → 06 Marketing Before and After AI: A Map of the Value Chain AI compressed cost and time across the marketing value chain. A box-by-box map of where it helps, and the failure mode in each stage. Article 16 July 2026 6 min read → 07 The Marketing Evaluation Function Generation is cheap now. The durable advantage is the evaluation function: encoded domain judgement that tells a good output from a plausible wrong one. Article 16 July 2026 8 min read → 08 Marketing in the Age of AI An AI marketing strategy field guide: the value chain, how AI changed each box, how to judge B2B positioning, and the evaluation function. Article 16 July 2026 6 min read → 09 The Marketing Value Chain: Where AI Lands Marketing is a value chain from understanding demand to measuring brand value. Almost every AI marketing tool crowds into one box of that chain. Article 16 July 2026 6 min read → 10 The Intelligence Curve Went Vertical AI models now help build the next AI models. The consequences of recursive self-improvement for marketing research and experimentation. Article 16 July 2026 7 min read → 11 Agentic RAG for Business Teams A buyer's guide for insights and marketing leads: how retrieval-augmented generation works, why plain RAG disappoints, and what agentic RAG changes. Guide 16 July 2026 7 min read → 12 Automating B2B Lead Generation with Scrapers and Workflows An honest guide to scraper-plus-workflow lead gen: what Apify, n8n and Clay automate well, where it breaks, and a sensible reference architecture. Guide 16 July 2026 6 min read → 13 Automating Search Console Reporting Why the GSC interface caps what you can see, what the API adds, and a practical path to automated query-page, cannibalisation, and indexation reports. Guide 16 July 2026 6 min read → 14 Prompt Engineering for Marketing Teams: A Working Guide A practical guide to prompt engineering for marketing: how to structure a prompt, before/after examples, and how to turn prompts into reusable skills. Guide 16 July 2026 7 min read → 15 The Marketing Skills Pack: 21 AI-ready marketing skills for Claude Twenty-one marketing skills - positioning, segmentation, SEO pipelines, ad creative, cold email and more - packaged to drop straight into Claude. Free download. Tool 16 July 2026 4 min read → 16 Brand Equity Model: The Drivers of Your Brand A brand equity model built on path analysis maps which perceptions drive volume, premium, and growth, and which tracker gaps are not worth the investment. Article 17 March 2026 8 min read → 17 AI Implementation: 13 Lessons from 150 Real Agent Deployments 13 practical lessons on implementation, scoping, and ROI from 150 real AI agent deployments, for marketing and brand teams adopting AI. Guide 17 March 2026 6 min read → 18 ICP Marketing: 3 AI Activation Patterns for B2B and CPG Teams Three AI activation patterns - lead scoring, synthetic personas, brief generation - turn a static ICP into a live targeting system. Guide 17 March 2026 8 min read → 19 Radar: agent marketplaces, brand assets as games, and F1's stretch Five things worth your attention this week across marketing and AI - picked by hand from a much longer list. Radar 17 March 2026 → 20 Demand Space Segmentation: Where Should Your Brand Play? Demand space segmentation maps markets by consumer need states and occasions. Find white space and build a portfolio strategy that wins. Article 16 March 2026 7 min read →