Guides

01 Codex Power-User Workflow: Models, Threads, Skills and Safeguards A working guide to running Codex beyond code generation: matching models to tasks, delegating across threads, building reusable skills, and the safeguards to set before granting autonomy. Guide 21 July 2026 11 min read → 02 Engineering and Validating a PLS-SEM Brand-Equity Platform A technical account of PathFinder: how it estimates a causal brand-equity model with PLS-SEM on seminr, the architecture and controls around the statistics, and the methods that establish its numerical correctness. Guide 21 July 2026 9 min read → 03 Agentic RAG for Business Teams A buyer's guide for insights and marketing leads: how retrieval-augmented generation works, why plain RAG disappoints, and what agentic RAG changes. Guide 16 July 2026 7 min read → 04 Automating B2B Lead Generation with Scrapers and Workflows An honest guide to scraper-plus-workflow lead gen: what Apify, n8n and Clay automate well, where it breaks, and a sensible reference architecture. Guide 16 July 2026 6 min read → 05 Automating Search Console Reporting Why the GSC interface caps what you can see, what the API adds, and a practical path to automated query-page, cannibalisation, and indexation reports. Guide 16 July 2026 6 min read → 06 Prompt Engineering for Marketing Teams: A Working Guide A practical guide to prompt engineering for marketing: how to structure a prompt, before/after examples, and how to turn prompts into reusable skills. Guide 16 July 2026 7 min read → 07 AI Implementation: 13 Lessons from 150 Real Agent Deployments 13 practical lessons on implementation, scoping, and ROI from 150 real AI agent deployments, for marketing and brand teams adopting AI. Guide 17 March 2026 6 min read → 08 ICP Marketing: 3 AI Activation Patterns for B2B and CPG Teams Three AI activation patterns - lead scoring, synthetic personas, brief generation - turn a static ICP into a live targeting system. Guide 17 March 2026 8 min read →