15 yrs
enterprise brand and analytics consulting
Consulting leadership at Kantar Analytics for HSBC, LEGO, and Unilever, paired with a CTO from Sberbank's enterprise data practice.
Are you ready for growth in the age of AI?
Marketing and Tech strategy grounded in data and advanced analytics
6x
revenue growth delivered
Before Lift-Off, Igor scaled a data product line at SberAnalytica from a team of two to nineteen and grew its revenue sixfold.
50+
analytics platforms delivered
Enterprise BI and data platforms shipped across the team's careers, from banks to universities.
Our Solutions
Six ways to work with us. All of them end with numbers you can take to the board.
Market segmentation
Identify, size, and profile the customer groups worth targeting.
Opportunity sizing
Quantify market potential and rank the bets before you place them.
Financial modelling
Model revenues, costs, and cash flows so decisions stand up to scrutiny.
Brand analytics
Diagnose what drives your brand and where investment pays back.
AI-powered workflows
Automate the path from insight to action with repeatable, controlled processes.
Full stack development
Design, build, and ship production web apps and APIs.
Our instruments
Strategy delivered as AI-powered software
When a method earns its keep on enough engagements, we build it into a product. Three of them are open for business.
Live product
NavigatorLab
Maps a market as demand spaces: who is buying, on what occasion, and what each space is worth. Sized, scored, and ready to brief from.
Book a demo
Path Finder
Turns brand tracking data into a tested causal model of brand equity, then prices each brand decision in money through a what-if simulator.
In the portfolio
VentureLab
Sizes market segments, then models the long-term business behind them - S-curve share capture, quarterly P&L, and investor returns, for B2B and B2C markets alike.
Free download
The Marketing Skills Pack
Twenty-one marketing skills packaged for Claude - positioning, segmentation, SEO pipelines, ad creative, cold email and more. The same set we run our own marketing on, from our Cambridge AI meetup talk.
Featured work
Our projects
Systems we built for clients. Each case covers the problem, the approach, and what changed.
Engineering
AI Auction Assistant
An embedded AI layer for a vehicle auction marketplace: live summaries, explainable recommendations, and engagement tools running at 60-100ms.
View case →Engineering
Custom BI Platform
A code-first analytics platform for a professional services firm that had outgrown vendor BI. Metrics as code, what-if modelling, validated numbers.
View case →Engineering
Eldercare Monitoring System
An autonomous monitoring system for elderly people living alone. Wearable sensors, multi-stage AI fall verification, and incident confirmation under 30 seconds.
View case →Insights
Latest articles and guides
Articles, guides, and a weekly radar on marketing and AI - the thinking behind the work.
Article
Marketing in the Age of AI
Telling Good B2B Positioning From Confident Slop
AI writes fluent B2B positioning that any competitor could claim word for word. A buyer-preference study gives you a way to judge it before it ships.
Article
Brand Analytics
Brand Equity Modelling and Calculating Financial Impact
Brand equity valuation turns a perception shift into pounds a CFO accepts, through volume predisposition, price premium capacity, and future growth.
Article
Content Strategy
Building a Content Engine
A practical operating model for multi-channel content: decide the job first, climb the maturity ladder, and remix one anchor asset across every channel.
The team
An expert network for complex growth
Strategy, analytics, and engineering leadership with enterprise experience across brands like HSBC, LEGO, and Unilever.
Contact
Let's talk about your next stage of growth
Direct Contact
Quick Consultation
Book a 30-minute consultation to discuss your project needs and explore how we can help.
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