15 yrs
enterprise brand and analytics consulting
Consulting leadership at Kantar Analytics for HSBC, LEGO, and Unilever, paired with a CTO from Sberbank's enterprise data practice.
Are you ready for growth in the age of AI?
Marketing and Tech strategy grounded in data and advanced analytics
6x
revenue growth delivered
Before Lift-Off, Igor Klimchenkov scaled a data product line at SberAnalytica from a team of two to nineteen and grew its revenue sixfold.
50+
analytics platforms delivered
Enterprise BI and data platforms shipped across the team's careers, from banks to universities.
Our Solutions
Six ways to work with us.
Market segmentation
Identify, size, and profile the customer groups worth targeting.
Opportunity sizing
We quantify market potential and rank the opportunities, so you can compare them before committing money.
Financial modelling
We model revenues, costs, and cash flows so your finance team can check the numbers behind each decision.
Brand analytics
Diagnose what drives your brand and where investment pays back.
AI-powered workflows
Automate the path from insight to action with repeatable, controlled processes.
Full stack development
Design, build, and ship production web apps and APIs.
Our instruments
Strategy delivered as AI-powered software
Once a method has proved itself on enough engagements, we build it into a product. Three products are available to buy.
Live product
NavigatorLab
Maps a market as demand spaces: who is buying, on what occasion, and what each space is worth. The model sizes and scores each demand space.
Book a demo
PathFinder
Turns brand tracking data into a tested causal model of brand equity, then prices each brand decision in money through a what-if simulator.
In the portfolio
VentureLab
The model sizes market segments, then projects the long-term business behind them, covering S-curve market share capture, quarterly P&L, and investor returns, for B2B and B2C markets alike.
Free download
The Marketing Skills Pack
Twenty-two marketing skills packaged for Claude: positioning, segmentation, SEO pipelines, ad creative, cold email and more.
Featured work
Our projects
Systems we built for clients. Each case covers the problem, the approach, and what changed.
Engineering
AI Auction Assistant
An embedded AI layer for a vehicle auction marketplace: live summaries, explainable recommendations, and engagement tools running at 60-100ms.
60-100ms
real-time response under auction load
View case →
Engineering
Custom BI Platform
A code-first analytics platform for a professional services firm that had outgrown vendor BI. The platform defines metrics in code, models what-if scenarios and validates the numbers.
5-10 hrs
saved per manager per week on report compilation
View case →
Engineering
Eldercare Monitoring System
An autonomous monitoring system for elderly people living alone. Wearable sensors, multi-stage AI fall verification, and incident confirmation under 30 seconds.
<30s
from suspected fall to confirmed incident
View case →
Insights
Latest articles and guides
Articles, guides, and a hand-picked radar on marketing and AI.
Article
Brand Analytics
Challenges With Synthetic Personas and Their Best Use Cases
Synthetic personas invent context, flatten the spread of answers and add no significance. The published remedies, the best use cases, and Lift-Off's proposal to group consumers by psychological profile and by occasion.
Guide
AI Guides
Claude Code Workflow: Skills, Loops and Multi-Agent Review
A working guide to Claude Code beyond prompting: keeping instructions lean, turning repeated work into skills, scheduling them, and running adversarial multi-agent review on anything that ships.
Article
Brand Analytics
Financial Brand Equity Tracking and the CFO Reporting Cycle
Financial brand equity tracking reports brand equity as money, on the finance calendar. This guide covers the routine, the CFO pack section, and how to begin.
The team
Our network of marketing, analytics and engineering experts
Strategy, analytics, and engineering leadership with enterprise experience across brands like HSBC, LEGO, and Unilever.
Contact