Brand Equity & Analytics

01 Challenges With Synthetic Personas and Their Best Use Cases Synthetic personas invent context and flatten answers. The published remedies, the best use cases, and our proposal to group by profile and occasion. Article 19 September 2026 12 min read → 02 Financial Brand Equity Tracking and the CFO Reporting Cycle Financial brand equity tracking reports brand equity as money, on the finance calendar. This article covers the tracking routine, the CFO pack section and how to begin. Article 22 August 2026 7 min read → 03 What Is Brand Equity? Brand equity is the commercial value a brand name adds beyond the product. This guide covers the definition of brand equity, how it is measured and how it is valued in money. Article 22 August 2026 8 min read → 04 Causal Brand-Equity Modelling with an AI Copilot Tested causal brand-equity modelling has been a slow, expensive expert project. An AI copilot on a validated engine keeps the rigour and produces a live model that can be rerun after each tracker wave, at lower cost. Article 21 July 2026 9 min read → 05 Engineering and Validating a PLS-SEM Brand-Equity Platform A technical account of PathFinder: how it estimates a causal brand-equity model with PLS-SEM on seminr, the architecture and controls around the statistics, and the methods that establish its numerical correctness. Guide 21 July 2026 9 min read → 06 Brand Equity Modelling and Calculating Financial Impact Brand equity valuation prices a perception shift in pounds a CFO accepts, through volume predisposition, price premium capacity, and future growth. Article 16 July 2026 8 min read → 07 Mapping Unclaimed Demand in Your Category Demand mapping builds a current picture of what buyers need, and which needs no brand has claimed, from everyday web content. This is the method we use. Article 16 July 2026 8 min read → 08 Brand Equity Model: The Drivers of Your Brand A brand equity model built on path analysis maps which perceptions drive volume, premium and growth, adding a causal layer to the Keller and Aaker frameworks. Article 17 March 2026 9 min read → 09 Demand Space Segmentation for Brand Portfolio Strategy This article explains how demand space segmentation maps markets by consumer need states and occasions, and how to use the map to find white space. Article 16 March 2026 7 min read →