Topic 01
Brand Equity & Analytics
The perceptions that drive your brand, and the financial value of changing them.
Causal Brand-Equity Modelling with an AI Copilot
Tested causal brand-equity modelling has been a slow, expensive expert project. An AI copilot on a validated engine changes the economics, keeps the rigour, and produces a live model that can be rerun after each tracker wave.
Engineering and Validating a PLS-SEM Brand-Equity Platform
A technical account of PathFinder: how it estimates a causal brand-equity model with PLS-SEM on seminr, the architecture and controls around the statistics, and the methods that establish its numerical correctness.
Brand Equity Modelling and Calculating Financial Impact
Brand equity valuation turns a perception shift into pounds a CFO accepts, through volume predisposition, price premium capacity, and future growth.
Mapping Unclaimed Demand in Your Category
Demand mapping turns everyday web content into a live picture of what buyers need and which needs no brand has claimed yet. This is the method we use.
Brand Equity Model: The Drivers of Your Brand
A brand equity model built on path analysis maps which perceptions drive volume, premium, and growth, and which tracker gaps are not worth the investment.
Demand Space Segmentation: Where Should Your Brand Play?
Demand space segmentation maps markets by consumer need states and occasions. Find white space and build a portfolio strategy that wins.