WHAT · Day 1
Positioning, brand & the value you offer
Where your product wins, for whom, and how to say it so buyers believe it. Positioning statements, brand architecture, and the proposition layer of the SaaS mix.
Training
Digital Product Marketing
A four-day course for SaaS and digital product teams. It covers what to say and where to say it - positioning, the marketing mix, channels, lifecycle - with frameworks your team keeps using after the course ends.
WHAT · Day 2
The mix, the 4Cs & growth objectives
The six-part SaaS marketing mix - proposition, product and packaging, price and model, promotion, go-to-market motion, people - and the six growth levers measured on CAC, LTV, and NRR.
HOW · Day 1
Channels & the customer journey
One funnel from awareness to advocacy. Brand vs performance, owned-earned-paid, and product-led growth as a channel in its own right.
HOW · Day 2
Demand, lifecycle & campaign management
Building demand you can measure, lifecycle marketing that compounds, and campaigns run as a repeatable system.
The course was rebuilt slide by slide from an enterprise retail marketing academy and translated for software - same pedagogy, SaaS frameworks and examples throughout. Delivered as live workshops for teams, in person or remote.
Join the waitlist
We run this for teams first. Leave your email and we will let you know when the next open cohort is planned - or get in touch to run it in your company.
You are on the list. We will email you when the next cohort opens.
While you wait: grab the free Marketing Skills Pack - twenty marketing skills for Claude, including the ones this course teaches.