A four-day course for SaaS and digital product teams. It covers what to say and where to say it (positioning, the marketing mix, channels, lifecycle), with frameworks your team keeps using after the course ends.
The module identifies where your product wins and for whom, then shows how to communicate it effectively. Positioning statements, brand architecture, and the proposition layer of the SaaS mix.
The six-part SaaS marketing mix - proposition, product and packaging, price and model, promotion, go-to-market motion, people - and the six growth levers measured on CAC, LTV, and NRR.
Teams work through one funnel from awareness to advocacy, taking in brand vs performance, owned-earned-paid media and product-led growth as a channel in its own right.
Teams learn to measure the demand they build and to manage lifecycle marketing and campaigns as repeatable systems.
Delivered as live workshops for teams, in person or remote.
We run this for teams first. Leave your email and we will let you know when the next open cohort is planned, or get in touch to arrange it in your company.
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While you wait: download the free Marketing Skills Pack, twenty-two marketing skills for Claude, including the ones this course teaches.