We use first-party cookies to understand how the site is used, never for advertising or cross-context tracking. Cookie Notice · Privacy Notice
LIFT-OFF
Privacy Preference Center
When you visit a website it can store or retrieve small amounts of information in your browser. We use that only to see how the site is used, and only if you say yes. Set your choice below and save it. Our Cookie Notice lists every cookie, what it does and how long it lasts.
Manage Consent Preferences
Analytics
Google Analytics 4 tells us which articles get read and where people give up, so we can make the site better. It sets two first-party cookies on lift-off.co.uk, both lasting 13 months. The data is aggregated and used for statistical purposes; we do not use it to identify you. Switch this off and we delete both cookies from your browser straight away.
Cookie details
Cookie
Provider
Purpose
Expires
_ga
Google Analytics
Distinguishes one browser from another, so repeat visits are not counted as new people
13 months
_ga_GFFR3105XQ
Google Analytics
Holds session state for this specific analytics property
13 months
Strictly necessary
Always on
This category sets no cookies. A few small values are kept in your browser's local storage so the site does what you asked it to, and none of it is sent to us or follows you to other sites.
Details
Your theme choice. So the page does not flip back to light after you switch it to dark.
Gated downloads. A flag recording that you have unlocked a download, so you are not asked for your email address twice on the same device.
Your cookie choice. The record of the preferences on this screen, so we stop asking on every page.
